Now I have decided on a name for my brand, I need to start creating a press package. The brief requires me to choose three items to create for a press package. I have chosen a logo, business card and swing ticket. We create these items using Photoshop on the Apple Mac.
To generate ideas for the logo of my brand and a particular font to use on my business card, I have used the website ‘DaFont’. This website is great for choosing particular fonts for certain things, it has everything from medieval Celtic fonts to calligraphy.
It was hard for me to choose just one particular font as I was drawn to the powerful gothic text as well as the soft swirling lines of calligraphy fonts. In the end I have whittled my choices down to just three different fonts inspired by calligraphy. I loved the medieval text, but I felt it didn’t particularly fit into the essence of my brand. Perhaps the medieval font would’ve fit more into my brand if I had some kind of celtic connection?
Here are my choices…
The second font is lovely, I like how bold the font is and the delicate swirls on the letters P and D.
The third font perhaps is my favourite, it definitely looks like the most luxurious of all the fonts, it also faintly reminds me of the text on front of a Jane Austin cover. I love the elaborate swirls and how one letter beautifully links to the next.
So those are my choices, already I am finding that I am drawn to the last font, just looking at these different types of texts are generating ideas for business cards and swing tags.
You know how much I love feedback, please let me know which text you love the most and perhaps would be the most effective. Every little bit of feedback would help greatly!